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Nancy

Founder & CEO

SANTIAGO

Seasoned Advertising & Marketing professional with a demonstrated history of driving revenue and multi-media growth. Skilled in Multicultural Strategies, Advertising Sales, Marketing Partnerships, Digital Strategy, Media Buying and Management, Community Building + Non-Profit work.

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NANCY

MAUREEN

SULLIVAN

Healthcare product executive with a proven track record of building digital platforms that drive health equity and innovation. Experienced in clinical strategy, data-driven design, and cross-functional leadership, with a focus on creating scalable tools that close care gaps and improve outcomes. Whether it's through inclusive events that center community voice or platforms that empower access, my focus remains the same: designing systems that uplift people, not just processes. Because equity isn’t just a metric — it’s a mandate.

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MAUREEN
PAM

PAM

President West

COVARRUBIAS

Pam Covarrubias is a coach, clinical EFT practitioner, speaker, and

podcaster who empowers first-generation women and femmes in the U.S. Pam challenges Calladita Culture® by advocating for self expression & helping others become their most confident selves. In Cafe Con Pam, Pam shares resources on mental health, success, & community-driven change.

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santiago

President Southeast

HERRERA

Santiago Herrera considers himself fortunate to have experience in creating innovative business strategies that foster sustainable growth, particularly in emerging markets. Santiago focuses on empowering entreprenuers to overcome challenges and seize opportunities; Building a solid foundation is step one of the journey...

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SANTIAGO
MARCIA

MARCIA

President Midwest

MORENO

Marcia Moreno is an expert in Latino talent strategy and workplace diversity. Marcia focuses on culturally tailored recruitment, engagement, and workplace dynamics, particularly for Latino Millennials and Latinas.

Marcia also designs Latino-focused ERG programs and offers

industry-specific strategies across various sectors.

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JESSE

President Southwest

MARTINEZ

Jesse Martinez brings a wealth of experience and thought-leadership to the Tech Space. From San Francisco's Silicon Valley to Houston, Texas, Jesse is passionate about leading efforts in unlocking the access Latinos need to be a part of and prosper in the Tech industry.

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JESSE
SILVIA

silvia

President Northeast

ELIAT

Silvia Eliat is an accomplished and passionate Latina Executive with over 25 years of experience in multi-cultural marketing and financial services.

Silvia excels in strategic planning, brand positioning, budget

management, and leadership, with a strong track record in delivering mission-critical results across various business models.

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SHEILA

Partnership Engagement

SOTO

Motivated self-starter experienced in project management. Passionate about moving the culture forward by leveraging my strengths and experiences to help the underserved, under-recognized and underrepresented Latino community across the country. Focusing efforts across 5 areas of impact:
Education, Entrepreneurship & Economic Progress, Representation & Gender Equity, Health & Wellness, Culture, Arts & Entertainment. I’m a team player, and love to encourage a positive working culture.

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Sheila

WE ARE 

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