HELLO, I'M SANTIAGO!
CO-VP, Northeast Region (Miami)
The ability to understand and share the feelings of another in order to help develop, mentor and inspire the other's success.
ABOUT SANTIAGO HERRERA
Santiago Herrera is the son of Colombia immigrants. As the first U.S born family member, growing up understanding family sacrifice has been a motivation to get the most out of life. Focusing on how to navigate the duality of being Latino and American, he discovered a trait that has led to his achievements: EMPATHY. The ability to understand and share the feelings of another has helped mold the vision of how to be an effective leader and mentor throughout his career.
As the Managing Director of Infinia Mobile, an Azerion Company, Santiago is challenged with leading a matrixed global team, with responsibility for the go-to-market strategy, enterprise account development and management as well as P&L performance, and governance.
Prior to this, Santiago has served as an executive leader of organizations driving the development and achieving top-tier P&L performance of Fortune 500 and other major accounts likes of Spotify, A&E Networks, Sony Pictures, Paramount, and other broadcast and digital leaders. Throughout his career, he has built high performing sales organizations that conceptualized and executed innovative multi-platform campaigns for a variety of major brand holders, including Coca-Cola, Colgate-Palmolive, and Nike. These have resulted in consistent revenue growth and the delivery of millions of dollars in incremental shareholder value, with increased brand awareness.
My HLX+ PROJECTS
Projects go here
"It’s an honor, to be able to be part of such an inspirational team of leaders that are motivated in being a FORCE FOR GOOD. A collective that brings life experiences to mentor, develop, and inspire our Latino Legacy. A true vision of WE ARE MANY BUT WE ARE ONE."